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The client ask for this billboard? Demonstrate that Goodyear tires provide safety in all weather conditions. Oh, and prominently feature the Goodyear Blimp! Done and done.
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The Ask: Create something buzz-worthy for Audi, that would garner HUGE media attention for the brand. However, there's not really much of a budget. Oh, and we need ideas to present tomorrow. The Solution: Given that Toronto was up in arms durin
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Results: Listenership increased by 37% within the first year of campaign launch.
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Branded outdoor street signs were placed on top of various subway and sewer grates throughout the city, to caution consumers of the possible side-effects of the Dr. Bernstein diet.
Mini speed bumps were placed in-store on both sides of the new Olympus E-3, to highlight the fact that it has the world’s fastest autofocus.
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We posted NOW Magazine branded boards, left blank, in subway systems, for people to write whatever they wanted. Originally we wanted to hang markers for people to use, but the TTC wouldn't allow it, saying people could try to hang themselves with th
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Featured in XTRA Magazine, a gay Toronto publication.
Featured in XTRA Magazine, a gay Toronto publication.
Billboard campaign for Jack Astors, playing off their casual dining experience, and brown paper table coverings/crayons left on each table.
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Not letting go of this one, my first awarded ad, a Bronze Marketing Award, done while working in Ottawa at Souris & Petitti.
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